Kenneth Parker characterized the company as being "in the early stages of rigor mortis unless something is done to recapture the higher-priced, gift-oriented business". The Parker company was always reluctant to appear as anything but a high-classed company that made high-classed pens, and since the Parker "61" never became the ultra-seller Parker had hoped, KP (so called by his employees) wanted to introduce yet another top-line fountain pen.Īnother reason was that even if the Parker "45" and the Jotter sold very well, they also sold for very little money, leaving Parker with a small margin. Parker tried (as they had before) to capture the broad markets with cheaper pens: Parker "21", Parker "41" and the Parker "45" (introduced in 1960, that was to become Parkers greatest seller in the low-priced area). Parker was eventually introducing the Jotter ballpen which sold very well, one reason being that it fitted as a set to the Parker "51" which was just about in everybodys pocket anyway. He Parker "75" was designed by Kenneth Parker (son of the founder George Parker) and the designer extraordinaire, Don Doman (who also designed the Parker "45", Parker "61", Parker "T1", Parker "VP" and Liquid lead).Īfter the great success with the Parker "51" came an era of decline for the fountain pen, the ballpoints sold in greater and greater numbers.
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